YOOX The Most Exclusive collection
One-off designer pieces only available in YouTube pre-rolls. Skip them and you'll miss them. Viewers have just 15 seconds to buy an item before it's destroyed by a series of bizarre contraptions, there's no re-watching and no searching back, once it's gone, it's gone. Using cloud rendering, each product is seamlessly integrated into the animated videos in real time, making each pre-roll ad completely unique.
Illustrations and Art Direction: Peter Tarka
Motion design: JVG
Production Alex Trimmer
Client: Stink Studios, Yoox, Google