YOOX The Most Exclusive collection

One-off designer pieces only available in YouTube pre-rolls. Skip them and you'll miss them. Viewers have just 15 seconds to buy an item before it's destroyed by a series of bizarre contraptions, there's no re-watching and no searching back, once it's gone, it's gone. Using cloud rendering, each product is seamlessly integrated into the animated videos in real time, making each pre-roll ad completely unique.

Illustrations and Art Direction: Peter Tarka

Motion design: JVG

Production Alex Trimmer

Client: Stink Studios, Yoox, Google

Peter Tarka is

living and working in London, UK

p.tarka@me.com

+44 7305 188226

Represented by:

Small Axe Art: Worldwide

Alexander Trimmer

alextrimmer.com

hello@alextrimmer.com

+44 7773 361563

© 2018 by Peter Tarka.

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